Telling the Story of Retail Products
I recently stopped by the Elliot Bay Book Store in Seattle and was impressed with the amount of personal reviews their team had hand-written for book titles. I ended up picking up a lot more books than I would have at a regular book store where I would browse covers or spines of books. In this era of fake internet product reviews, it was refreshing to see a handwritten review from someone who read the text… additionally some of the reviews got a good chuckle out of me (see below). Could this well executed strategy of telling stories about products be applied to more than just a bookstore?