Our name was crafted from two founding principals:
1. Blue ocean strategy – how to create uncontested market space and make the competition irrelevant.
2. Fletching – the aerodynamic stabilization of arrows or darts with material such as feathers, each piece of which is referred to as a fletch.
We strive to provide a clearer, deeper understanding of what’s possible in mobile. We believe in delivering value. We believe in creating innovative solutions for our client’s toughest challenges. We make our clients look like rock stars.