Ladies Made the Midtown Alliance Member App

Share on linkedin
Share on twitter
Share on email

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]

In early 2017, an all-female project team from BlueFletch was sent out to make the Midtown Alliance mobile application. There was no specific plan to draft a team of only girls, but as the resources fell, so female the team was. I (Kira) did business analysis and project management, Nicole made a delightful design, Alli cranked out the React Native iOS and Android apps, and Wanita QA-ed the finished product until it hurt.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6514″ alignment=”center” animation=”Fade In” box_shadow=”none” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6515″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6517″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6516″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]The Midtown Alliance Member App allows MA members who live or work in Midtown to redeem deals at neighborhood businesses.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]

While there is nothing remarkable about any one of us doing the particular job that we were assigned to do, statistically, it was improbable that we would find ourselves as a group of all girls (At BlueFletch, there is currently a 3.13% chance that a random four-person project team would be all-female). The composition of our team was unique enough to be noticed and positively reflected on by our client, Midtown Alliance.
So what does a lady tech team look like?

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_text_separator title=”Kira Greco – Business Analyst and Project Manager” color=”turquoise” style=”shadow” el_width=”70″][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6500″ alignment=”” animation=”None” img_link_large=”yes” box_shadow=”small_depth” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Years at BlueFletch: 3.5

Background: BA and MA in Civil Engineering and Construction Management; 2 years in manufacturing management; 4 years in tech

Specialty: Leading clients to reveal what they didn’t know they wanted in a product

Project Highlight: Benefiting from the cohesiveness and engagement of the Midtown Alliance client team[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_text_separator title=”Nicole Gatlin – UX Designer” color=”turquoise” style=”shadow” el_width=”70″][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6508″ alignment=”” animation=”None” img_link_large=”yes” box_shadow=”small_depth” max_width=”100%”][vc_column_text max_width=”500″]

Photo by Kathryn McCrary – www.kathrynmccrary.com

[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Years at BlueFletch: 1

Background: BA in Art History & BA Global Developmental Studies; 4 years design experience

 Specialty: Seeing potential in what could be mundane app moments and transforming them to surprise and delight clients and end users

Project Highlight: Working within the constraints of Midtown Alliance’s playful brand identity[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_text_separator title=”Alli Velez – Senior Developer” color=”turquoise” style=”shadow” el_width=”70″][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6507″ alignment=”” animation=”None” img_link_large=”yes” box_shadow=”small_depth” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Years at BlueFletch: 1.5

Background: BA in Art History, BS in Computational Media; 4.5 years agency/consulting experience

Specialty: Engineering delightful and performant UI

Project Highlight: Getting to work closely with our UX Designer, Nicole, as she designed the UI[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_text_separator title=”Wanita McCoy – QA Analyst” color=”turquoise” style=”shadow” el_width=”70″][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6509″ alignment=”” animation=”None” img_link_large=”yes” box_shadow=”small_depth” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Years at BlueFletch: 1.5

Background: 6 years experience in customer service; 3 years experience in Entitlement solutions and account management

Speciality: Motivation and compassion – I strive to better myself and everyone around me to promote success

Project Highlight: Learning about the Midtown Atlanta area and how the Midtown Alliance grows and strengthens the community[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]

I feel obligated to make a conjecture about the efficacy of females working on tech projects. Our fem-team occurrence was significant enough for it to be commented on, but did its makeup really have any bearing on the outcome of the project?
Here are some measurable project observations:
  • The project was completed on-time
  • The clients expressed delight at the finished product
  • We have received unsolicited accolades from app end-users
  • Our company made money off of our efforts
Now, I will not make the conclusion that our project team performed better as a result of being composed of ladies, but I will say that our individual team members have been shaped by their experiences of being female.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”6543″ alignment=”center” animation=”None” img_link_large=”yes” box_shadow=”none” max_width=”100%”][vc_column_text]

The ten BlueFletch ladies who work on client projects. Alli, Kira, Felicia, Wanita, Jenelle, Paige, Shanavia, Norma, Chenell, Nicole (left to right).

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]There is a certain bar for being successful as a woman in tech. You may have to insist that your voice be heard in meetings, and when interacting with some people, you may have to earn their respect, rather than having it be assumed. So if you’re working with a female in tech, there’s a good chance that she is a driven human who has put in marked effort to be where she is.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Want to hire the ladies of BlueFletch to make you an app? There are ten of us who can make your all of your mobile dreams and wishes come true! Reach out to me at kira.greco@bluefletch.com, and we’ll get cookin’.[/vc_column_text][/vc_column][/vc_row]

Share on linkedin
Share on twitter
Share on email

Subscribe

Sign up to receive our monthly newsletter, Enterprise Mobile Perspectives