Four Fantastic Reasons to Follow Wearable Technology

By | Ideas For Your Business, Mobile In Retail

Wearables have already started turning our world upside down, and as they become even better and ever more popular (insert Apple Watch reference here), they’re likely to do even more.

A recent PwC study suggests some of the ways in which wearables are poised to change industries and lives. Here are the observations we found most interesting:

Watch out, retail.

Imagine a world where customers don’t have to wait in line, can find what they’re looking for more quickly and pay without having to take out cards or cash.

Screen Shot 2015-04-27 at 9.12.54 AMDisney is already experimenting with this concept through their newly unveiled MagicBands, which let users pay without taking out a wallet, keep track of children and get onto reserved rides. As consumers become more comfortable with the MagicBand concept and wearables become more ubiquitous, the trend toward a changed retail industry will continue. Read More

The Arms Race – Are We Ready to Adopt the SmartWatch into the Mainstream?

By | Ideas For Your Business

Smartwatches have inundated the market in the past couple of years, and the most anticipated offering was unveiled by Apple this past week. Apple is looking to dominate the smartwatch space but it still remains to be seen whether Apple or the many other smartwatch makers can turn the smartwatch from a novelty to a necessity.

The Apple watch is entering a crowded space with formidable new offerings by Pebble, LG Urbane LTE and FitBit. Read More