While there is nothing remarkable about any one of us doing the particular job that we were assigned to do, statistically, it was improbable that we would find ourselves as a group of all girls (At BlueFletch, there is currently a 3.13% chance that a random four-person projectteam would be all-female). The composition of our team was unique enough to be noticed and positively reflected on by our client, Midtown Alliance.
KIRA GRECO, Project ManagerBackground: BA and MA in Civil Engineering and Construction Management; 2 years in manufacturing management; 4 years in tech
Specialty: Leading clients to reveal what they didn’t know they wanted in a product
Project Highlight: Benefiting from the cohesiveness and engagement of the Midtown Alliance client team
NICOLE GATLIN, UX/UI Designer
Background: BA in Art History & BA Global Developmental Studies; 4 years design experience
Specialty: Seeing potential in what could be mundane app moments and transforming them to surprise and delight clients and end users
Project Highlight: Working within the constraints of Midtown Alliance’s playful brand identity.
ALLIE VELEZ, Senior Developer
Background: BA in Art History, BS in Computational Media; 4.5 years agency/consulting experience
Specialty: Engineering delightful and performant UI
Project Highlight: Getting to work closely with our UX Designer, Nicole, as she designed the UI.
WANITA MCCOY, QA Lead
Background: 6 years experience in customer service; 3 years experience in Entitlement solutions and account management
Speciality: Motivation and compassion – I strive to better myself and everyone around me to promote success
Project Highlight: Learning about the Midtown Atlanta area and how the Midtown Alliance grows and strengthens the community.
- The project was completed on-time
- The clients expressed delight at the finished product
- We have received unsolicited accolades from app end-users
- Our company made money off of our efforts
Now, I will not make the conclusion that our project team performed better as a result of being composed of ladies, but I will say that our individual team members have been shaped by their experiences of being female.
The ten BlueFletch ladies who work on client projects. Alli, Kira, Felicia, Wanita, Jenelle, Paige, Shanavia, Norma, Chenell, Nicole (left to right).
There is a certain bar for being successful as a woman in tech. You may have to insist that your voice be heard in meetings, and when interacting with some people, you may have to earn their respect, rather than having it be assumed. So if you’re working with a female in tech, there’s a good chance that she is a driven human who has put in marked effort to be where she is.
Want to hire the ladies of BlueFletch to make you an app? There are ten of us who can make your all of your mobile dreams and wishes come true! Reach out to me at info@bluefletch.com, and we’ll get cookin’.
