This is part 2 of a 2 part series. We’re looking at how the use of ruggedized devices and mobile technology in retail can increase sales and optimize business processes such as inventory and logistics while decreasing labor costs. In Part 1 of this series we explored how the use of mobile devices in a retail environment increases sales, improves customer service and optimizes customer relationship management (CRM).
It is widely accepted that acquiring a new customer is two to five times more expensive than retaining an existing one. Delivering a superior customer experience is the key to attracting and retaining customer spending and growing revenue. When customers are serviced swiftly and in a friendly manner, they are more likely to return, thus increasing profits.
mPOS and payment via mobile phones delivers faster service, reducing the amount of time customers spend in checkout lines, resulting in many more happy customers. Associates with mobile devices not only help customers find what they are looking for, but can also provide product and pricing information, encourage add-on sales and manage loyalty programs.
But increased sales and happier customers are only part of what mobile technology can do for retailers. Mobile devices also help execute basic industry functions such as inventory control, accurate buying, pick up and delivery options and employee management. Retailers must look for a mPOS and retail software solution with apps that integrates with payments, connects in-store and online inventory and provides the ability to manage staff.