How Mobile Devices in Retail Optimize Business Practices and Decrease Costs

By | Industry Focus

This is part 2 of a 2 part series. We’re looking at how the use of ruggedized devices and mobile technology in retail can increase sales and optimize business processes such as inventory and logistics while decreasing labor costs. In Part 1 of this series we explored how the use of mobile devices in a retail environment increases sales, improves customer service and optimizes customer relationship management (CRM).


It is widely accepted that acquiring a new customer is two to five times more expensive than  retaining an existing one. Delivering a superior customer experience is the key to attracting and retaining customer spending and growing revenue. When customers are serviced swiftly and in a friendly manner, they are more likely to return, thus increasing profits.

mPOS and payment via mobile phones delivers faster service, reducing the amount of time customers spend in checkout lines, resulting in many more happy customers. Associates with mobile devices not only help customers find what they are looking for, but can also provide product and pricing information, encourage add-on sales and manage loyalty programs.

But increased sales and happier customers are only part of what mobile technology can do for retailers. Mobile devices also help execute basic industry functions  such as inventory control, accurate buying, pick up and delivery options and employee management. Retailers must look for a mPOS and retail software solution with apps that integrates with payments, connects in-store and online inventory and provides the ability to manage staff.

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How Mobile Devices Increase Retail Sales and Optimize CRM

By | Industry Focus


This is part 1 of a 2 part series. We’re looking at how the use of ruggedized devices in retail can increase sales and optimize business processes such as inventory and logistics while decreasing equipment expenses.

 “Clicks-to-bricks” is a trend that is not going away.

In the early 2000s, many e-commerce sites started to explore the traditional retail experience by opening up pop up shops. This was an excellent way to test a product, location or market without signing onto a long term lease. As an added bonus, they were used as a cool marketing experience that could spark engagement and sometimes go viral.

Pop ups became so popular they were sometimes used as a tool for economic development and art installations.

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An Introduction to mHealth

By | Industry Focus

HealthBeat Smartphone Physical

mHealth, or mobile health, is “the use of mobile and wireless devices to improve health outcomes, healthcare services and health research.” The field is poised to grow significantly in the next few years, especially since mobile devices are becoming faster and more efficient than ever. It’s worth looking into, especially if you’re interested in the ways in which mobile technology and healthcare are going to working together in the future.  Read More

What Would a Mobile Retail Store Look Like in 2020?

By | Industry Focus

In 2020, you’re going to want to use your phone to pay for everything. Credit cards? They’re so a decade ago. Why bother with a wallet, really, when you can just take your phone everywhere and do everything with it?

You’ll use your phone to pay for that Vanilla Coke you found so tempting in the work vending machine. On Saturday, you’ll be able to use your phone — and that’s just your phone — to pay for your artisanal pumpkin bread at the local farmer’s market. And on Sunday, when you’re fancy dress shopping, you’ll take your phone to Nordstrom and use it there too.

The limit (to the situations in which you’ll be able to pay with your phone) does not exist.

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Retailers Should be Game Day Ready

By | Industry Focus

This is part one of a five-part blog series about enabling retail employees with digital tools. The last post presents wireframes of our proposed mobile solution.

These days, coaches of professional basketball and soccer have the ability to fine-tune the performance of their players like never before. They know how much and how fast their players run each game, they know the exact movement of the ball leading up to each score, and they can determine the best place and time for each of their players to attempt shots. They can do all of this with the help of video analytics solutions, such as SportVU by STATS. Almost any sports scenario can be micro-analyzed, and coaches can then make game decisions based on analytics, rather than just their intuition. Read More

Intro to iBeacons: The Future of Retail?

By | Industry Focus


Rick Makerson has been testing iBeacons for several months and recently presented some key takeaways for the BlueFletch team. Here are some of the highlights:

What Are iBeacons?

Have you ever wished your phone could receive special discounts based on your location or help you find a pair of lost sunglasses?

Indoor Positioning Systems or iBeacons (as Apple trademarked them) are low-powered, low-cost transmitters that can notify devices of their presence via Bluetooth Low Energy (BLE).

Many retailers are implementing iBeacons to help drive sales and create interactive experiences around the world.

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5 Ways Retailers Succeed With Mobile Technology

By | Industry Focus

Most retailers haven’t figured out how to use mobile technology to increase company growth. CTO’s often have limited resources to maintain their existing systems and seldom have time to explore new ways to grow their business.

While this is a pain-point for many large retailers, successful brick and mortar stores are starting to dedicate more resources to connect with their customers through free wifi offerings, interactive apps and mobile optimized websites.

And the results? Big growth.

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