How to Test the Efficacy of Your Omni-Channel – BlueFletch Uses Support Analytics to Power Retail’s Buy Online, Pickup In-Store

By | Industry Focus

The “Buy Online Pickup In Store” offering has become a popular addition to most retailer’s omni-channel strategy over the last few years. Flexible fulfillment programs that integrate all three sales channels – online, in-store and mobile apps – can reduce shipping costs for customers and increase overall sales by drawing more shoppers into the store. BOPIS improves customer satisfaction and allows traditional brick-and-mortar retailers to more effectively compete with major online stores.

In an age of Amazon Now/Echo, Alibaba, Mobile Payments and other disruptive retail technologies, customers are demanding and expecting more from brick-and-mortar retailers. Retailers must acknowledge these expectations or risk losing out to the competition. Today’s savvy and busy shoppers want to save two things: time and money. BOPIS as part of a bigger omni-channel strategy can deliver on both.

Strategic advantage of well implementing BOPIS include:

  • More unplanned purchases when shoppers visit the store (40% vs only 25%).
  • Faster delivery.
  • Connecting customer data from online to offline for insights down the road.
  • Larger basket sizes.
  • Higher conversion rates.
  • Sometimes it’s more convenient than waiting for the item to be delivered.
  • Save on shipping costs.
  • Shorter overall time to receipt of an order compared to ordering online.
  • Price matching now ensures the most competitive price.

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By | Ideas For Your Business
I have been writing a series of blog posts trying to convey what makes an engagement with BlueFletch special and unique.
My first post highlighted the differences between the generalist and specialist approach. I wanted to explore the possibility of will any solution do? There is a time and place for an off-the-shelf solution and even a one-size-fits-all platform. At BlueFletch we pride ourselves on being the specialist. Our clients come to us when they have tough problems and want the right solution.
Next, I talked about where the road ends and why custom is important. I explored how some organizations are stuck with bloated solutions created by global organizations trying to solve the world’s problems with a single solution. When your organization is an industry leader, the best in the world and/or looking to support a trade secret (secret sauce) you need a partner you can trust and a partner that can bring innovation from a perspective of experience.
So to round out this series I want to talk to the why of BlueFletch. Our why starts with the origin of the name BlueFletch (/blo͞o,fleCH/) which comes from two things.

Where the road ends: Why is Custom Important

By | Enterprise Mobility, Thought Leadership
Identifying, solving and executing precise solutions for business problems can be a struggle for organizations of any size. This is especially challenging when solving problems that are counter to the culture or business norms of your organization.

This may sound harsh but let me know if you have encountered the following:

  • “That’s how we have always done it…”
  • “Leadership wants it this way…”
  • “We are tied to this solution for another X years…”
  • “We don’t have any more budget this year/Or budget for that project went to another team…”
I am a huge fan of design thinking and giving myself the time and space to solve problems to the best of my abilities. There are projects that require us to will a solution to success due to uncontrollable constraints. The most challenging projects are the ones that I relish most. It’s what keeps me involved and growing personally and professionally.

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Need a mobile solution? If so, will any solution do?

By | Enterprise Mobility, Thought Leadership
What do I wear? What’s for lunch? Should I buy a new car or a used car?

Making decisions is a normal process. We do it instinctively, day in and day out. And yet, some decisions are more important than others. For the enterprise, the build-versus-buy decision can be a challenging one. Determining whether to invest in long term efforts or chose a more conservative (i.e. less expensive and short term) approach is not to be taken lightly.


When deciding to implement a mobile strategy, will anything do?

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2016 Presidential Race to Mobile Technology

By | Ideas For Your Business

The 2016 presidential campaign is well under way now that Hillary Clinton and Senators Ted Cruz, Rand Paul, and Marco Rubio have all announced their candidacy. Even though there’s 500+ days until the election, news coverage is already a bit ridiculous (cue Hillary Clinton at Chipotle news cycle).

We are still pretty early in the election cycle so exact details on each of the candidates’ platforms are still minimal – especially since it’s  expected that about 20 more candidates will jump into the race. This includes your Donald Trumps and Waka Flocka Flames. Jokes aside, I am a co-founder in a mobile consulting firm, so I’m naturally curious to see which candidates are going to leverage mobile technology in their run for our highest office.

It seems like each election brings  another innovation or piece of technology that candidates can use to reach the American people. We’ve gone from radio, to television, to internet and most recently social media. These have been platforms that candidates have leveraged to set themselves apart. Now that Grandma is on Instagram, being clever on social media or having a “social media” strategy is par for the course.

Considering that  presidential campaigns raise (and spend) more than a billion dollars in less than two years, they seem more like Silicon Valley start-ups. Given the amount of resources and visibility that candidates have, I wonder if there is more in mobile that campaigns could be doing to gain that slim advantage.

Let’s first take inventory of what the current candidates are up t0:

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Windows Phone – Private Enterprise Certificates

By | Development, Enterprise Mobility

I recently needed to purchase an enterprise code signing certificate for a new product we are building: Support Analytics. This certificate would enable Support Analytics agents that run on Windows Phones to be deployed privately (outside of the AppStore) and into enterprises.

Purchasing the code signing certificate from Symantec was pretty straightforward. However, actually adding the certificate to our Visual Studio solution was really, really, really painful. Despite my haze, I want to document this process, and hopefully save someone from such a painful experience.

So, ideally, you already have the certificate (along with the private key) installed and it is in your personal certificate store. Make sure that you select the option to make the private key exportable (if said option is available) when you import the certificate. Read More

Protecting Your Mobile Customers

By | Enterprise Mobility, Thought Leadership

On a regular basis I hear a ton of “mobile app ideas”, but lately I have met a lot more people that are learning to code in their spare time in hope of developing their initial apps on their own.  Most of these folks have a background in the business area or problem set that they are solving, but they don’t have a deep understanding around mobile information

Not all applications have the same security needs.  If you are developing a calculator, alarm clock or some other utilitarian app that does not store and/or transmit any user information then there are few security concerns. But if your app accesses a users’ social network information, stores device information, authenticates against a server, or takes payment in any shape or form; you need to understand how to protect your app and your users’ data against security breaches.

If you operate under the assumption that your app will be installed on millions of users’ mobile devices, protecting against data breaches and enforcing security should be one of your highest priorities. There is no silver bullet for mobile app security but there are a few things you can implement to keep your users safe. The following are a few of the key areas that I typically recommend you consider when securing your mobile apps:

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