Picture of Maria Ortega

Maria Ortega

UX Lead at Bluefletch

About

Maria Ortega is an accomplished author with a strong background in technology and design. Her extensive experience and expertise in various domains make her a valuable contributor to the world of literature.

Credentials:

– Bachelor’s Degree in Graphic Design 
– Master’s Degree in User Experience (UX) Design 
– Published Author with multiple works in both fiction and non-fiction genres
– Certified User Interface (UI) Designer
– Active member of the Writers’ Guild and the User Experience Professionals Association (UXPA)

Professional Experience:

UX Lead at BlueFletch (Sep 2022 – Present)
– Leading user experience design initiatives for a prominent technology company in Atlanta, Georgia.
– Over 3 years of experience working at BlueFletch, contributing to the company’s growth and innovation.

UX/UI Designer at BlueFletch (May 2021 – Oct 2022)
– Played a crucial role in creating intuitive and user-friendly interfaces for a range of digital products.
– Worked on high-impact projects, collaborating with cross-functional teams to deliver outstanding results.

Design Apprentice at Orange Sparkle Ball, Inc. (May 2018 – May 2019)
– Developed and led an interactive, community-based storytelling exhibit known as ‘What is your Story?’ which gained international recognition.
– Served as a project manager and lead designer for the Southwest Airlines Community Engagement project, making a significant social impact.

Creative Director at Palma de Web (Feb 2018 – Apr 2018)
– Evaluated and redesigned creative processes using Design Thinking, contributing to a more innovative work environment.
– Worked on brand identity development and orientation, closely aligning creative output with client requirements.

Creative Intern at Bombai Agencia (Jul 2017 – Nov 2017)
– Conceptualized marketing campaigns and created engaging below-the-line (BTL) activities to increase consumer involvement.
– Collaborated on event toolkits and digital product configurations.

UX/UI Designer at BreezeMaxWeb: Online Media Solutions (Apr 2017 – Jul 2017)
– Assisted in UI and UX design and wireframe planning for a flagship mobile application, “CatchIt – Mobile Prospect Manager.”

Expertise:
Maria Ortega is well-versed in the following areas:
– User Experience (UX) and User Interface (UI) Design
– Graphic Design
– Design Thinking
– Brand Identity Development
– Marketing and Campaign Conceptualization
– Creative Process Improvement

Maria Ortega’s dedication to excellence in design and technology is reflected in her work and her passion for literature. Her books showcase a unique blend of creativity and analytical thinking, making her a multi-talented author.