Customers love apps, retailers should too.
Customers increasingly expect to find the conveniences associated with online stores in brick and mortars as well. Devices ranging from mobile phones to tablet computers have transformed the industry in the last few years because mobile-equipped retail staffers enhance the customer’s in-store experience. Mobile devices put price comparisons and offers at consumers’ fingertips, and customer and inventory insight, staffing and mPOS ability in the hands of retailers.
Here are 8 mobile apps retailers should know:
The PayPal Here app allows retailers to accept cash, credit cards, and PayPal payments. Retailers can then send receipts via text or email, as well as view and manage sales history right from the app. In addition, customers can check-in to a store with their PayPal account, allowing merchants to access more details about each shopper including purchase history, profile, etc. This enables retailers to personalize their customer interactions, recommend products, and process payments more quickly.
See real-time inventory and sales data including year-over-year performance, performance against plan, and top and bottom performers.This app gives merchants instant access to everything they need to make spot buys and inventory adjustments during the season. It’s the ideal way to manage inventory, boost margins, and keep abreast of trends.
Collect is a tool for increasing foot traffic, sales, and repeat purchases by building stronger relationships between retailers and their customers. Collect uses rewards to encourage people to shop and recommend businesses to their friends. Customers earn points with continuous purchases and social shares, encouraging them to shop at your store and spread the word. The app allows retailers to create personalized rewards based on each person’s shopping history and to send push notifications, enabling retailers to connect with users wherever they are.
This app provides the retail industry’s most-used formulas and definitions. It is a great tool for owners, managers or buyers wanting to evaluate inventory purchasing plans, analyze sales figures, calculate markup, margin, comps and apply markdown pricing. Formulas are accompanied with both explanations and calculators. Retailers can use the app to track both planned and actual month-to-month inventory sales; calculate monthly, seasonal and yearly plans based on past figures; and calculate factors such as gross margin, average stock and turnover.
Its been around for a while now, but there’s no denying the power of the Square. Square is one service for your entire business, from a register in your pocket to reports on your laptop. Besides its mobile point of sale feature, the app also allows retailers to track inventory, view sales reports, take online orders, customize taxes, tipping and discounts and send invoices or receipts. Square requires no monthly fees or contract and provides a free Square credit card reader by mail after sign-up. Free updates for your retail point of sale arrive automatically.
With this app, retailers can create, update, cancel, and set shifts using just a mobile device. Messages are sent via text, email, or the web, so employees can get scheduling updates and notifications wherever they are. Employees can check when they are working next, request time off or pick up shifts, communicate with colleagues and managers and see upcoming tasks.
RetailNext is an in-store analytics solution that informs retailers about how customers engage with their stores. The app collects and analyzes massive amounts of retail data collected from best-in-class video analytics, Wi-Fi detection of mobile devices (including Bluetooth), data from point-of-sale systems, staffing systems, promotional calendars, payment cards, weather, and more. RetailNext organizes and presents this data into easy-to-understand graphs and report, giving Retailers the ability to identify opportunities for growth, execute change, and measure success by providing invaluable insights about their shoppers and their store that can be used to drive more traffic, increase loyalty, and improve staff performance.
Never underestimate the power of music! Like Pandora or Spotify, Rdio allows retailers to control the music in their stores. Setting the proper mood in the store with music can reinforce a retailer’s image, build the brand, and even increase sales. The app can sync music to a device for offline listening, so retailers can play music in their stores without an Internet connection. Rdio can be enjoyed as either a free, personalized Internet radio experience or as a full on-demand subscription service.