Intro to iBeacons: The Future of Retail?

By | Mobile In Retail

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Rick Makerson has been testing iBeacons for several months and recently presented some key takeaways for the BlueFletch team. Here are some of the highlights:

What Are iBeacons?

Have you ever wished your phone could receive special discounts based on your location or help you find a pair of lost sunglasses?

Indoor Positioning Systems or iBeacons (as Apple trademarked them) are low-powered, low-cost transmitters that can notify devices of their presence via Bluetooth Low Energy (BLE).

Many retailers are implementing iBeacons to help drive sales and create interactive experiences around the world.

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