Build Evangelists: 10 Most Useful Consumer App Secrets

By | Ideas For Your Business

This is part 8 of a 10 part series. We’re looking at how startups and consumer apps can study their customers under a microscope in order to create an app that works exactly how they need it to.

8) Build Evangelists

As we do the steps outlined in previous posts, you will start to notice that your users will not only be happier, but they will be eager to show other employees how to use your app. In the consumer world, we call these people evangelists, and everyone is clambering to get more of them. They talk on twitter, they help other users in support forums, and they tell everyone they know about this cool new app they found. Can we do the same thing in the enterprise (even if we ask them to tone down the twitter a bit :)? Read More

Atlanta Mobility Radio: Louis Gump with Digital Current, LLC

By | Ideas For Your Business


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This episode covers the growth of mobile: the biggest milestones, and where mobile is headed. We work to define mobile while pinpointing keys for mobile success in any industry and talking about ways in which mobile is transforming consumer and business behavior. Learn more about Atlanta’s place in the global marketplace for mobile technology leadership and find out where things are headed. How is mobile technology going to change in the next year alone? Read More

Atlanta Mobility Radio: StarMobile, Inc. and Covello

By | Ideas For Your Business


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This episode covers the growth of mobile technologies for the enterprise. Learn more about using mobile technologies to help users in a focused way and growing companies in a collaborative fashion.

M. Cole Jones / Covello

Michael Flanigan / Covello

Covello is a collaborative growth company that acts as an engine to help companies cultivate and implement game-changing ideas through the power of relationships, disruptive collaboration and technology. Companies seeking new growth opportunities via creative people, spaces and products should contact us.

Dan Homrich / StarMobile, Inc.

Guide Users Toward Goals: 10 Most Useful Consumer App Secrets

By | Ideas For Your Business

This is part 2 of a 10 part series. We’re looking at how startups and consumer apps can study their customers under a microscope in order to create an app that works exactly how they need it to.

2) Guide Users Toward Goals

Build an app that only has navigation paths that help a user achieve a specific goal. To do this step, you really need to understand exactly who your users are, and what they’re trying to do. Read More

Atlanta Mobility Radio: The Atlanta Community Food Bank & Catavolt

By | Ideas For Your Business
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This week’s episode includes representatives from our friends at the Atlanta Community Food Bank and Catavolt. Learn how they quickly built an app for over 600 agencies delivering food to millions of Georgians across the Atlanta Metro area.

Richard LeBer / Atlanta Community Food Bank

Richard LeBer is Vice President, Finance and Strategy for the Atlanta Community Food Bank. He is responsible for the strategy of the Food Bank, and oversees Finance, Information Technology, Business Management and Facilities. Richard has been involved with the Food Bank since 1999 as a sponsor, consultant, Board member and Chair, and joined its staff in 2012. Prior to joining the Food Bank, Richard was the CEO of National Linen Service and a consultant at McKinsey & Company. He is a graduate of the University of Waterloo in Canada and Harvard Business School.

George Mashini / Catavolt

George Mashini is a founder and the CEO of Catavolt Inc., a leading provider of enterprise application mobility solutions. Mashini has more than 12 years as a leader in enterprise application development, serving as founder and lead software developer for Paragon Systems International which was later bought by Infor.

Jeff Steinke / BlueFletch

Jeff is a founding partner of BlueFletch where he leads the Business Analyst group. Understanding business processes, digging into end user needs, product management and good old fashioned QA are all fair game. He’s been building mobile technologies since 2004 where he worked as a supply chain consultant with Accenture. He graduated from the University of Virginia with a BS degree in Management of Information Technology.

Top Tech & Industry Conferences of Q1 2015

By | Ideas For Your Business

This time of year always comes with a litany of “Best of” lists, but with 2015 just around the corner, we’d like to look ahead at a few of the upcoming conferences that we’re excited about. Below is the list of conferences from the first half of 2015, in chronological order. We hope to see you there!

big show

#1 NRF 2015: The Big Show

January 11-14
New York, NY

What is it?

The National Retail Federation’s flagship industry event offering unparalleled education, networking opportunities and an enormous EXPO Hall full of technologies and solutions.

Why is it important?

Convention speakers are amongst the most innovative, revolutionary and intriguing Industry leaders; sessions cover a wide range of topics, from mobile retailing and sustainability to research and global trending; there are tons of networking opportunities built in and the EXPO is a showcase for the industry’s most innovative technologies.

Who will I meet?

Anyone and everyone involved in retail, from C-Level and Senior Execs to regional managers and single store operators.

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Atlanta Mobility Radio: Atlanta’s Mobile TaskForce

By | Ideas For Your Business


This episode covers some of the growth mobility has seen since the start of the Metro Atlanta Chamber’s Mobile TaskForce. Learn more about how students can jumpstart their career in mobility through internships, scholarships & additional training.

Guests include:


Keith Hartford & Brad Culp / WNA

Stephen Weber / BlueFletch

Stephen is currently the Marketing Manager at BlueFletch. Stephen has expertise in marketing automation, creating lead generation campaigns & content creation. He has worked across several industries implementing strategies for a variety of tech companies in Atlanta. He holds a BA in Advertising from the Grady College of Journalism at The University of Georgia.

Community Partnerships – BlueFletch and Atlanta Community Food Bank

By | Ideas For Your Business


BlueFletch has been fortunate enough to work on a number of projects in conjunction with the Atlanta Community Food Bank, a partnership that has brought a lot of joy, fulfillment and satisfaction to the BlueFletch Team. We couldn’t find a more worthy collaborator or nicer folks to work with. The Atlanta Community Food Bank has taken the initiative to use technology to help them reach their mission of fighting hunger and we were honored to help out!

food bank fact #1

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Contact with a Livewire: A Hands-On Review

By | Ideas For Your Business

At BlueFletch, we pride ourselves on being on the forefront of mobility. When deciding what I wanted to write my blog assignment on, I thought, “Self, let’s talk about being on the forefront of human mobility.” That said, if you’re a motorcycle fan or a technology aficionado, then you’ve come to the right place.

When discussing powered human transportation, the two most common forms that come to mind are cars and motorcycles. Unless you’ve been living under a rock, you know just how popular electric cars have become. In fact, here in Atlanta, you would be hard pressed to throw a rock in any direction and not hit a Tesla Model S or a Nissan Leaf. Here is a picture tweeted out by our friends over at the Atlanta Tech Village, where the Leaf seems to be the electric car of choice.


It’s no secret that electric cars are all the rage and they seem to get the bulk of the media coverage when it comes to electric vehicles. That said, I plan to share some love with electric motorcycles. In fact, I’m going to focus on one in particular. The Harley Davidson Project Livewire. However, in order to know where we’re going, we’ll need to talk about where we’ve come from.

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Atlanta Mobility Radio Episode 10

By | Ideas For Your Business

Fred Fuller / Cardlytics

Fred Fuller has more than 15 years of experience working in finance and managing customer relationships within large technology and financial companies, as well as the international divisions of global companies. As the Vice President of Account Management at Cardlytics, Fred is responsible for some of the most critical and strategic relationships associated with the company’s success.

Prior to joining Cardlytics, he served as a director with S1, an international online banking and payment processing software company, as well as held other strategic related positions within the telecom industry, including at Earthlink and MCI.

Before embarking on his corporate career, Fred served in the United States Navy where he spent time at the Navy Special Warfare Center. He graduated Magna Cum Laude from Georgia State University with a Degree in Decision Sciences.

Terry Davidson / O'Neil Interactive

Terry Davidson, the creative and visionary force behind many innovations like,, Has a career that spans over 20 years with emphasis on communications and marketing. He served as East Coast Marketing Executive for both ITT World Communications and US Sprint.

As a Marketing Executive, he secured the winning bid to provide the wireless communication system for the Georgia Dome in collaboration with Bell South Communications. He managed the highly successful multimedia studio “Digital Pictureworks” which specialized in developing high-end digital content for clients like GE, NCR, Panasonic, McDonalds, Ga. Tech., Georgia Aquarium and Historical Black Colleges and Universities.

Davidson is responsible for developing the organization’s overall strategic direction as well as generating new venture at He also has patent pending status on some of his innovations for B2B and mobile applications that effect masses.

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