Not many believe in Microsoft anymore, and some have zero confidence in what it will bring to the table, especially in the mobile space. However, I believe Windows 10 mobile could be the beginning of a new era for Microsoft. I know what you are thinking – Microsoft is way behind their game. I don’t blame you- I was in the same boat until the new OS was announced. Microsoft is on its way to release its full version of Windows 10 at the end of July and, with it, the hope that it will save Windows Phones from hitting rock bottom. Microsoft is creating a positive vibe among consumers and developers with great ideas like One Application Platform, allowing porting of Android and iOS apps to the Windows ecosystem, and other great improvements of core features like Cortana and the new Internet Explorer (Project Spartan), among others.
Microsoft in the mobile space
We all know Microsoft has struggled immensely since the appearance of the iOS and Android operating systems. Therefore, a lot of consumers and developers have left the Windows environment and switched to its competitors. When someone asks, “What about the Windows Phone?,” usually the response is “Who cares about Windows”.
On the consumer side, as well as the enterprise, Microsoft is near the bottom in terms of market share. Figure 1 shows the percentage of registered Mobile Operating Systems as of 2014. Android has a dominance of roughly 52% market share, followed by iOS at 39% and Windows at 2.5%.
Figure 1 – Mobile OS market share. Image provided by http://www.netmarketshare.com